{"id":3194,"date":"2020-12-04T14:57:58","date_gmt":"2020-12-04T13:57:58","guid":{"rendered":"https:\/\/www.alpfrigo.com\/?page_id=3194"},"modified":"2021-11-16T21:46:28","modified_gmt":"2021-11-16T20:46:28","slug":"e-poslovanje","status":"publish","type":"page","link":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/","title":{"rendered":"E-poslovanje podjetja Alpfrigo d.o.o."},"content":{"rendered":"<div id=\"\" class=\"ow_container_section  content_80_80 container_936 ow_text_section\">\n    <div class=\"container\">\n        <div class=\"content\">\n            \n\n<h1>E-poslovanje podjetja Alpfrigo d.o.o.<\/h1>\n\n\n\n<h3>Operation Name: \u201cE-pos Alpfrigo\u201d<\/h3>\n\n\n\n<p class=\"mb24\">Alpfrigo d.o.o. wants to upgrade its operations using the latest information and communication technologies with the help of the \u201cE-poslovanje podjetja Alpfrigo d.o.o.\u201d operation (hereafter: E-pos Alpfrigo), which is co-financed through the public tender \u201cE-POSLOVANJE 2019-2022\u201d. The objective of the invitation to tender from the perspective of the Operational Program for the Implementation of the European Cohesion Policy is to improve the outlook of SMEs to enter or expand their business in foreign markets by establishing or upgrading company e-operations, thus increasing their international competitiveness. The purpose of the operation is to support the entry into global value chains and new markets and increase international competitiveness through co-financing the eligible costs of setting up or upgrading e-operations.<\/p>\n\n\n\n<p><strong>With the operation \u201cE-pos Alpfrigo d.o.o.\u201d we will improve our footing in foreign markets and increase the competitiveness, reach and visibility of our services and business products.<\/strong> To accomplish the latter, we will carry out the following measures and activities within the operation:<\/p>\n\n\n\n<ul class=\"mb24\"><li>Webshop;<\/li><li>Digitization of appearances at trade-shows;<\/li><li>Creation of websites for foreign markets;<\/li><li>Production of a product sales video;<\/li><li>Building of competencies \u2013 training;<\/li><\/ul>\n\n\n\n<p class=\"mb24\">To achieve excellent and successful implementation of the mentioned operational measures, we will work with external contractor: <strong>Optiweb, spletne re\u0161itve, d.o.o.<\/strong><\/p>\n\n\n\n<p class=\"mb24\">With its renewed online presence, operation E-posl Alpfrigo will <strong>improve the positioning of Alpfrigo\u2019s brand and products (services) in foreign markets, increase the reach of identified audiences and enhance the Company\u2019s competitiveness.<\/strong><\/p>\n\n\n\n<p class=\"mb24\">The operation will thus enable the company to <strong>increase its reach in the foreign market, increase its ability to target<\/strong> the key groups and customer segments, while <strong>optimizing marketing and other operating costs<\/strong> associated with appearing in foreign markets.<\/p>\n\n\n\n<p class=\"mb24\">With the tools for measuring analytical data, the company will also gain a useful data source that will facilitate the strategic decisions of the company in terms of sales, marketing and also production orientations.<\/p>\n\n\n\n<p class=\"mb24\">The main objectives of the \u201cE-posl Alpfrigo\u201d operation are: <strong>establishing and upgrading e-commerce, expanding the company\u2019s business in foreign markets and increasing Alpfrigo\u2019s international recognition and competitiveness.<\/strong><\/p>\n\n\n\n<p>In addition to these objectives, the operation will also fulfil the following purposes:<\/p>\n\n\n\n<ul class=\"mb24\"><li>Preparation of contents for participation in digital fairs and participation in a reference fair;<\/li><li>Completed studies of the digital appearance of the company;<\/li><li>Responsive website design;<\/li><li>Analysis\/monitoring web traffic;<\/li><li>Website in two foreign languages;<\/li><li>Research performed for the target market in terms of logistics, legal framework;<\/li><li>Production of a product-sales video in a foreign language with a length of at least 2 minutes;<\/li><li>Completed training in enhancing competencies.<\/li><\/ul>\n\n\n\n<p>The investment is co-financed by the Republic of Slovenia and the European Union under the European Regional Development Fund. You can read more about it on <a href=\"http:\/\/www.eu-skladi.si\" target=\"_blank\" rel=\"noreferrer noopener\">www.eu-skladi.si<\/a>. The amount of co-financing is EUR 30.000,00.<\/p>\n\n\n\n<h3>Naziv operacije: E-pos Alpfrigo<\/h3>\n\n\n\n<p class=\"mb24\">Podjetje Alpfrigo d.o.o. \u017eeli z operacijo E-poslovanje podjetja Alpfrigo d.o.o. (kraj\u0161e: E-pos Alpfrigo), ki je sofinancirana preko javnega razpisa \u00bbE-POSLOVANJE 2019-2022\u00ab, nadgraditi svoje poslovanje z uporabo najnovej\u0161ih informacijsko komunikacijskih tehnologij. Cilj javnega razpisa z vidika Operativnega programa za izvajanje evropske kohezijske politike je z vzpostavitvijo ali nadgradnjo elektronskega poslovanja izbolj\u0161ati mo\u017enosti MSP pri vstopu oziroma \u0161iritvi poslovanja na tuje trge in tako pove\u010dati njihovo mednarodno konkuren\u010dnost. Namen operacije je preko sofinanciranja upravi\u010denih stro\u0161kov vzpostavitve ali nadgradnje elektronskega poslovanja podpreti vstop v globalne verige vrednosti in na nove trge ter pove\u010danje mednarodne konkuren\u010dnosti.<\/p>\n\n\n\n<p class=\"mb24\">Z operacijo \u00bb<strong>E-posl Alpfrigo<\/strong>\u00ab bomo <strong>izbolj\u0161ali polo\u017eaj na tujih trgih<\/strong> ter na njih <strong>pove\u010dali konkuren\u010dnost, doseg in prepoznavnost na\u0161ih storitev in poslovnih produktov<\/strong>. Za realizacijo slednjega bomo v okviru operacije izvedli naslednje ukrepe oziroma aktivnosti:<\/p>\n\n\n\n<ul class=\"mb24\"><li>Spletna trgovino;<\/li><li>Digitalizacija nastopov na sejmih;<\/li><li>Spletne strani za tuje trge;<\/li><li>Produktno-prodajni video;<\/li><li>Krepitev kompetenc \u2013 usposabljanja.<\/li><\/ul>\n\n\n\n<p class=\"mb24\">Za kakovostno in uspe\u0161no izvedbo zapisanih ukrepov bomo sodelovali z zunanjim izvajalcem: <strong>Optiweb, spletne re\u0161itve, d.o.o.<\/strong><\/p>\n\n\n\n<p class=\"mb24\">Operacija \u00bbE-pos Alpfrigo\u00ab bo s prenovljeno spletno pojavnostjo <strong>izbolj\u0161ala pozicioniranje blagovne znamke in produktov podjetja Alpfrigo d.o.o. na tujih trgih, pove\u010dala doseg do identificiranih ciljnih skupin in konkuren\u010dnost podjetja.<\/strong><\/p>\n\n\n\n<p class=\"mb24\">Operacija bo podjetju tako omogo\u010dila pove\u010danje dosega na tujem trgu, <strong>pove\u010dano sposobnost ciljnega targetiranja klju\u010dnih skupin<\/strong> in segmentov kupcev, hkrati pa <strong>optimizacijo marketin\u0161kih<\/strong> in <strong>drugih operativnih stro\u0161kov<\/strong> povezanih z nastopanjem na tujih trgih. Z orodji za merjenje analiti\u010dnih podatkov bo podjetje pridobilo tudi koristen vir podatkov, ki bodo olaj\u0161ali strate\u0161ke odlo\u010ditve podjetja z vidika tr\u017eenjskih, marketin\u0161kih in tudi proizvodnih usmeritev.<\/p>\n\n\n\n<p class=\"mb24\">Glavni cilji operacije \u00bb<strong>E-posl Alpfrigo<\/strong>\u00ab so: <strong>vzpostavitev in nadgradnja elektronskega poslovanja, \u0161iritev poslovanja podjetja na tujih trgih in pove\u010danje mednarodne prepoznavnosti ter konkuren\u010dnosti podjetja Alpfrigo.<\/strong><\/p>\n\n\n\n<p>Dodatno k omenjenim ciljem, bo operacija omogo\u010dila tudi realizacijo naslednjih ciljev:<\/p>\n\n\n\n<ul class=\"mb24\"><li>priprava vsebin za nastop na digitalnih sejmih in udele\u017eba na referen\u010dnem sejmu;<\/li><li>izdelana celostna \u0161tudija digitalnega nastopa podjetja;<\/li><li>odzivni design spletne strani;<\/li><li>izdelana analitika\/spremljanje obiskanosti spletne strani;<\/li><li>izdelana spletna stran v dveh tujih jezikih;<\/li><li>izdelana \u0161tudija nastopa na ciljnem trgu z vidika logistike, pravnega okvirja;<\/li><li>izdelava produktno-prodajnega videa v tujem jeziku v dol\u017eini vsaj 2 minut;<\/li><li>izvedba usposabljanja \u2013 krepitev kompetenc.<\/li><\/ul>\n\n\n\n<p>Nalo\u017ebo sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Ve\u010d o tem si lahko preberete na spletni povezavi <a href=\"http:\/\/www.eu-skladi.si\" target=\"_blank\" rel=\"noreferrer noopener\">www.eu-skladi.si<\/a>. Vi\u0161ina sofinanciranja operacije zna\u0161a 30.000,00 EUR.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.gov.si\/drzavni-organi\/ministrstva\/ministrstvo-za-gospodarski-razvoj-in-tehnologijo\/\" target=\"_blank\"><img loading=\"lazy\" width=\"174\" height=\"47\" src=\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png\" alt=\"\" class=\"wp-image-6886\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.spiritslovenia.si\/\" target=\"_blank\"><img loading=\"lazy\" width=\"174\" height=\"52\" src=\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Spirit-Slovenija-logo-174x52-2.png\" alt=\"\" class=\"wp-image-6889\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.eu-skladi.si\/\" target=\"_blank\"><img loading=\"lazy\" width=\"174\" height=\"84\" src=\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/EvropskiRegSklad-ENG-Belo_ozadje-174x84-2.jpg\" alt=\"\" class=\"wp-image-6892\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/\" \/>\n<meta property=\"og:site_name\" content=\"Alpfrigo\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T20:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alpfrigo.com\/en\/#website\",\"url\":\"https:\/\/www.alpfrigo.com\/en\/\",\"name\":\"Alpfrigo\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alpfrigo.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png\",\"contentUrl\":\"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png\",\"width\":174,\"height\":47},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#webpage\",\"url\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/\",\"name\":\"E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo\",\"isPartOf\":{\"@id\":\"https:\/\/www.alpfrigo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#primaryimage\"},\"datePublished\":\"2020-12-04T13:57:58+00:00\",\"dateModified\":\"2021-11-16T20:46:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.alpfrigo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-poslovanje podjetja Alpfrigo d.o.o.\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/","og_locale":"en_US","og_type":"article","og_title":"E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo","og_url":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/","og_site_name":"Alpfrigo","article_modified_time":"2021-11-16T20:46:28+00:00","og_image":[{"url":"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.alpfrigo.com\/en\/#website","url":"https:\/\/www.alpfrigo.com\/en\/","name":"Alpfrigo","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alpfrigo.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png","contentUrl":"https:\/\/www.alpfrigo.com\/wp-content\/uploads\/2021\/11\/Ministry-of-Economic-Development-and-Technology-174x47-2.png","width":174,"height":47},{"@type":"WebPage","@id":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#webpage","url":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/","name":"E-poslovanje podjetja Alpfrigo d.o.o. - Alpfrigo","isPartOf":{"@id":"https:\/\/www.alpfrigo.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#primaryimage"},"datePublished":"2020-12-04T13:57:58+00:00","dateModified":"2021-11-16T20:46:28+00:00","breadcrumb":{"@id":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alpfrigo.com\/en\/e-poslovanje\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.alpfrigo.com\/en\/"},{"@type":"ListItem","position":2,"name":"E-poslovanje podjetja Alpfrigo d.o.o."}]}]}},"_links":{"self":[{"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/pages\/3194"}],"collection":[{"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/comments?post=3194"}],"version-history":[{"count":5,"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/pages\/3194\/revisions"}],"predecessor-version":[{"id":6901,"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/pages\/3194\/revisions\/6901"}],"wp:attachment":[{"href":"https:\/\/www.alpfrigo.com\/en\/wp-json\/wp\/v2\/media?parent=3194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}